Whiskey City, USA
Experience the vibe of a world-class distillery with incredible history
MGP's historic distillery in Lawrenceburg, Indiana is well-known among lovers of the brown spirits, but shrouded in mystique due its unique place in the industry. This short film gives an inside look at the exceptional people and capabilities of this gem that spawned the nickname Whiskey City.
MGP Ingredients at IFT Expo
Expanding the brand presence at the International Food Technologists show
Designed to provide multiple visitor experiences and in-person interactions with the culinary R&D team and their innovations, the environment elevates the MGP brand and showcases their collaborative nature. Nearly doubling the space from prior years enabled higher numbers of visitor traffic. Creating two sampling areas, a massive overhead LED video wall to draw attention from across the exhibit hall, and bistro style meeting areas modernized the booth and set up MGP for further growth.
Let's Start Something
Flagship brand activation element for MGP Distilling Solutions
Creating deeper awareness of the breadth of the capabilities of the MGP Distilling Solutions division was the first order of business after completing the brand repositioning and developing the brand archetype as the Sage. The objective was to showcase the human expertise - along with the unrivaled facilities and flexibility - that gave contract distilling customers the ultimate peace of mind when choosing to partner with MGP to produce distinctive spirits. The depth and power of collaboration with our master distillers and master blenders come to life through this award-winning creative piece, executed in print, digital, and experiential formats.
Whiskey Depot
Branded tasting room in Atchison's historic train depot
In a joint venture with the Atchison Chamber of Commerce, we created a tasting room that repurposed empty space in the historic depot, providing locals and tourists a sampling of MGP's range of spirits brands, whether enjoyed as a neat pour or in one of the cocktails on the curated menu. To go along with that experience, the brand activation elements on the walls give a peek into the inner workings and history of MGP, one of the town's largest employers over its 80+ years in Atchison.
